I've done a LIIAR analysis on Billboard, This is because its such a popular and successful magazine and it looks at the same genre i am. I want mine to be just as good as it, so if i analysis it i will know exactly what my magazine should be like and I also found out general information on Billboard.
LANGUAGE-
The layout is always based on the
image and colours used on the front cover, this is used to target a certain
audience, the magazine uses this to attract people who like the certain music
shown in this magazine (Pop, RnB etc...) The Masthead is always located at the
top of the magazine starting from the Top left to the top right, its either
based behind or in front of the image this shows importance of the people
featured in the magazine, the position this here so it’s the first thing the
audience looks at and as it’s the first thing they look at its recognisable to
them as well, then yours eyes are lead to the image then to the cover line
which is the 2nd
largest text on the front cover and also related to the image, the you're eye
is led to any other text or images on the page, The layout is always full of
text/information and images but never to cluttered, this communicates the bold,
exciting and colourful style of the magazine
IDEOLOGY-
Billboard uses text, colour, layout
to mirror what the magazine is about, showing the genre of the music and
creating this using visual language, e.g. the masthead has been designed with
big bold black writing in sans serif font and also apart from the capital B at
the start in lower case letters, and have 3 blocked colours (red, yellow and
blue) inside certain letters, this shows the audience that its not a serious
magazine, that’s its fun and it also shows the music that is features in the
magazine (such as pop, as when you thing of pop music you think of bold
colours) The image also usually connects with the layout of the magazine and
the colour scheme’s they use in that certain addition.
INSTITUTION-
Billboard was founded in
Cincinnation November 1, 1894, by William h. Donaldson and James Hennegan.
AUDIENCE-
I researched and found that its read by more than 2.5
million people each month in 100 different countries around the world, but you
can tell its more of a younger generation magazine, this is because of the
different colours used and also the style of fonts, and how the magazine layout
is shown, its in a eye catching and modern style which makes people who are
teenagers want to look/buy it, I also found that its an mainstream magazine in America more than in the UK and it’s a magazine full of different
genres of music, and because it uses the 3 main primary colours in the title
and keeps it in the housing style, everyone, male and female will like it, and
its an appealing magazine to all ages.
REPRESENTATION-
This magazine shows a wide range of
different artist/bands but its mostly Pop/Hip Hop/RnB music genres, the
magazine gets the message across that Pop/Hip
Hop/RnB
music
is the best music ever, and people should dress, and look like how the artists
look and live like them, it portrays a certain lifestyle and its sending a
message across to the audience that this is the best lifestyle to live, and
this is how to look the coolest ect…
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